What’s the point? That page wasn’t enough to convince them to actually checkout- so best to avoid reminding them or confusing them again. If your customer has checked your product pages and added them to the cart, they should not be taken back to that page. Lead them to the checkout page, NOT your PDP. Lastly, make sure the discount is automatically applied at checkout if you’ve offered them one. Make them feel like they’re losing out on an excellent deal – if they don’t act fast. To cinch the deal- let them know they have only a short window they can have the discount. Just offer them to those who’ve dropped off and in a sequential manner.Īlso, add a testimonial or social proof in the introduction and add the discount in the CTA. No, let’s be clear- it is NOT a viable strategy. If you’re offering discounts to every customer, it may not be a viable strategy in the long run. Build trust and credibility each time you communicate with your customers. Not just their name, but include the exact product or product category they dropped off from. If you’re sending out messages making your customer feel like they’re one among many and you don’t value them, you’ve already lost. It’s basic brand etiquette to use the basic data you have on a customer (potential or not) like name. It’s Hey Ria, not Hey ‘there’ – Personalise your messages!
Get your copywriter to work on creating and analysing which CTA’s work for your brand and put in the effort to experiment. Dedicate two lines to the hook and value, add a break and then finish with a punchy CTA.Īnd we mean, punchy. We strongly recommend using no more than 3 lines spaced out – this ensures quick skimming. We know brevity can be hard when you want to include everything you think will convince them to buy but your customers should be able to understand what you’re offering, within seconds.īEFORE they get another distracting notification and you lose them again. It’s not email, it’s chat so keep it short, will you?
Limechat guide how to#
😉 How to Craft the Best converting Whatsapp Message Templates for Re-marketing Campaigns Share these with your marketing copywriters will you, they’ll thank you for it. That perfect CTA or an irresistible hook- words that make them press BUY in seconds. In this blog post, we’ll share the secrets to what makes a Whatsapp message almost irresistible to respond to, on Whatsapp. It’s likely that the success rate in sales and engagement left you disappointed.Īfter working with several top D2C brands, we have understood the key factors that make marketing with Whatsapp a true success. These are the results we have seen working with some of the best D2C brands who have trusted us to lead them on creating some of the best converting Whatsapp Messages for the e-com industry.ĭid you get your e-com brand a Whatsapp Business API and start to randomly shoot out messages to your customers, hoping for a resounding, explosive response? We’re not throwing these numbers just for this post.
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